Field Marketing Specialist

Pay: $48.15/hr
Duration: 6 months temp to perm based on performance and budget
Location: Remote

Overview
Seeking an experienced B2B Marketing & Event Manager to drive CXO engagement, ABM campaigns, and high-impact events. This role involves end-to-end event execution, account-based marketing program management, and cross-functional collaboration to support sales and marketing efforts.
 
Key Responsibilities
CXO Engagement & Event Execution

• Develop and execute high-impact CXO events that drive meaningful conversations and pipeline acceleration.
• Manage end-to-end event logistics: venue selection, speaker coordination, agenda planning, follow-ups, and reporting.
• Track and report on event effectiveness, aligning with pipeline and revenue goals.

• Collaborate with Sales and ABM teams to design and execute targeted campaigns for top-tier accounts.
• Develop personalized messaging, content, and offers tailored to key accounts.
• Track, measure, and optimize ABM performance using data-driven insights.

• Partner with Sales, Segment Marketing, and Product Demand Marketing to align CXO and ABM initiatives.
• Coordinate with internal teams and vendors to deliver high-quality marketing experiences.
• Identify opportunities to enhance marketing effectiveness and key account engagement.

• Manage event logistics: shipping, vendor coordination, onsite services, catering, staffing, and communications.
• Execute PO creation, contract management, budget tracking, and payment processing.
• Create Salesforce campaigns, ensuring lead uploads and post-event follow-ups within SLAs.
• Research promotional items, sponsorship opportunities, and swag inventory management.
• Provide event performance insights through regular reporting to stakeholders.

• 4-5 years in B2B marketing, event management, and ABM, preferably in cybersecurity or technology.
• Bachelor’s degree in Marketing, Business, or related field.
• Expertise in Salesforce, event management platforms (e.g., Knak, Splash), and Google Sheets.
• Strong project management, time management, and communication skills.
• Ability to work in a fast-paced, deadline-driven environment with multiple priorities.
• Experience managing high-profile events and CXO engagement programs.
• Data-driven mindset with experience in pipeline tracking and marketing analytics.

• Experience with InfoSec reviews, budgeting, and vendor onboarding.
• Strong understanding of B2B demand generation and customer engagement strategies.
• Ability to juggle multiple projects while maintaining a high level of detail.